At first glance, the network marketing or Multi-level Marketing business would appear to be anathema to more introverted individuals. After all, historically the business was thought to be all about herding relatives and acquaintances into a questionable scheme of selling useless to non-existent products. But just as that negative perception of network marketing has been replaced by recognition of its legitimacy and unlimited potential, so too the factors that made it an unattractive option for introverts are a thing of the past.
Today’s introvert marketer can use the internet to find and recruit new team members from among the millions of people looking for their own business opportunities. Rather than relying on cold calls or annoying neighbors, budding business people have a wide variety of solutions to the problem of finding interested individuals to talk to and recruit. Hundreds if not thousands of programs are available to help internet entrepreneurs whether they are new to the internet or savvy online marketers.
Full disclosure – This introvert is part of a network marketing opportunity. Take a look if you are interested Here.
But even after potential partners have raised their hands to indicate their interest in network marketing, introverts can use the ever-expanding capabilities of e-mail to continue the on-line conversation and move the sales effort forward. As a result, marketers can spend more time sharpening their writing skills and less time trying to perfect their phone capabilities and making presentations to large groups. In other words, in the new world of network marketing you don’t necessarily have to be a born salesperson to be successful.
The growing number of sophisticated products being sold through network marketing can also be a positive for introverts. In the stereotypical MLM business of the past, the product may have been incidental to the program and no more than a prop in the building of a downline. Any fast talker could recruit others into the business and prosper. The new paradigm makes the product a central focus of the opportunity and gives the serious marketer plenty of features and benefits with which to convince others to join his team. This also plays into the growing use of more technical e-mails being used to explain the products and opportunities available through network marketing today.
Does network marketing still require good old salesmanship skills? Of course. Every individual should use their skills to their best advantage. But in today’s new and improved network marketing industry, people with more introverted personalities have many opportunities to use tactics that are more in line with their respective skill sets.
Being successful in network marketing still takes hard work and a good business sense no matter what your personality. That probably will never change.
