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As you can see by this blog, I am focusing on web marketing at this point in my career. Even with an on-line business, your unique personality can make a great difference in your success. I received this great e-mail from Scot and he was kind enough to allow me to pass it along. Visit him at NicheADay.com
Tom
Hi Nichers:
With all the buzz about self-branding, viral marketing and
social networking, it can seem like being highly visible is
the way to go, no matter what you may prefer. That’s where
a hard look at your core competence and goals will help you
decide if you want to follow the pack or keep a low profile
in the IM marketplace. There are advantages and
disadvantages to both approaches, depending on your
personal style and preferred method of working.
Folks who are solitary by nature, don’t need a great deal
of social interaction and prefer staying out of the
limelight can use “low visibility” to their advantage. By
being hard to get and booked in advance, you will create a
perception of your value that will keep you in as much work
as you desire. Getting started may take time and effort
beyond that of someone else who has a much higher profile.
As long as the quality and value of your work is high,
you’ll get more loyal customers that won’t stray. You’ll be
the big fish in a small pond. Making the move into other
areas of the IM marketplace can be easier if you are not
highly identified with one, particular niche, too.
[click to continue…]
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One of the toughest tests of our sales ability and persistence is getting through to someone in this day of pervasive voice mail and caller ID. It seems that no one answers his or her phone anymore. Instead we are greeted with the promise that the owner of the recorded voice will get back to us as soon as possible. Sure.
But facing voice mail doesn’t have to be a totally negative experience. In fact, it can offer an opportunity to convey our sales message when we might have otherwise been unable to do so. Compare the following phone messages:
Hi. This is Jim Jones with JJ Public Relations. Could you give me a call at 444-4444?
Hi. This is Jim Jones with JJ Public Relations. I’d like to take with you regarding crisis management programs. My number is 444-4444.
Hi. This is Jim Jones with JJ Public Relations. My firm specializes in helping companies like yours prepare for any number of crises that could cripple your business. I can show you how to avoid a catastrophe. I’m at 444-4444. I look forward to talking over your situation. That’s Jim Jones at 444-4444. If you’d like, you can send me an e-mail at (insert your e-mail address).
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My name is Tom Murphy and I am an introvert. I am also a sales and marketing consultant in Portland, Oregon. During the past 30 years I have been a copywriter, advertising assistant, advertising manager, marketing director, sales manager, general manager, vice president of account services and a salesman.
But I assure you I was not born a salesman and never really aspired to be one. As a child, I was not the kid who had the lemonade stand. I was not the kid hustling magazine subscriptions or raffle tickets or whatever fund raising scheme was being promoted that month. No, I was reading Russian history or obscure works by Melville or Twain. I was going to be a great journalist, a foreign correspondent. The idea of selling for a living never crossed my mind.
I graduated from the University Of Missouri School Of Journalism and then served as an Information Specialist in the Air Force. After my military service I went to work as a marketing specialist for a manufacturer of food store merchandising equipment. Over the next 10 years, I created advertising and marketing materials for a number of companies, eventually managing an advertising department for a maker of automobile parts.
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