At first glance, the network marketing or Multi-level Marketing business would appear to be anathema to more introverted individuals. After all, historically the business was thought to be all about herding relatives and acquaintances into a questionable scheme of selling useless to non-existent products. But just as that negative perception of network marketing has been replaced by recognition of its legitimacy and unlimited potential, so too the factors that made it an unattractive option for introverts are a thing of the past.
Today’s introvert marketer can use the internet to find and recruit new team members from among the millions of people looking for their own business opportunities. Rather than relying on cold calls or annoying neighbors, budding business people have a wide variety of solutions to the problem of finding interested individuals to talk to and recruit. Hundreds if not thousands of programs are available to help internet entrepreneurs whether they are new to the internet or savvy online marketers.
Full disclosure – This introvert is part of a network marketing opportunity. Take a look if you are interested Here.
But even after potential partners have raised their hands to indicate their interest in network marketing, introverts can use the ever-expanding capabilities of e-mail to continue the on-line conversation and move the sales effort forward. As a result, marketers can spend more time sharpening their writing skills and less time trying to perfect their phone capabilities and making presentations to large groups. In other words, in the new world of network marketing you don’t necessarily have to be a born salesperson to be successful.
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At first glance, a trade show would seem to be an introvert’s worst nightmare: thousands of people, crowded into small aisles, all trying to sell something to someone. But attending a trade show can be a great way to gather information, find new prospects and even find a job. But if you are an introvert going to a trade show try following these 5 tips to make the most of the show.
1. Never Eat by Yourself. The food may be awful, but food courts at trade shows are great places to meet other attendees in a less stressful situation. In most cases the seating arrangements consists of large tables seating 10 or 12 people. They are all wearing nametags, usually with a company name and a location. Just sit down with a group of other people, start looking for information and when you find someone you want to talk to simply introduce yourself. Or if you aren’t comfortable introducing yourself just comment on the lousy food. It always works.
2. Don’t go during peak hours on the first 2 days. The opening hours of a trade show are a unique occasion. All the top executives from the exhibiting companies make their appearance while the sales management people jockey to show off their selling skills in front of the bosses. It’s more of a “look who I know” time rather than a serious attempt to sell and communicate. If you aren’t a “live one” that can buy large amounts of product, you won’t get the time of day. Wait till the later afternoon hours of the first two days when the executives have gone leaving the booth to the sales and technical folk that can answer your questions.
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As you can see by this blog, I am focusing on web marketing at this point in my career. Even with an on-line business, your unique personality can make a great difference in your success. I received this great e-mail from Scot and he was kind enough to allow me to pass it along. Visit him at NicheADay.com
Tom
Hi Nichers:
With all the buzz about self-branding, viral marketing and
social networking, it can seem like being highly visible is
the way to go, no matter what you may prefer. That’s where
a hard look at your core competence and goals will help you
decide if you want to follow the pack or keep a low profile
in the IM marketplace. There are advantages and
disadvantages to both approaches, depending on your
personal style and preferred method of working.
Folks who are solitary by nature, don’t need a great deal
of social interaction and prefer staying out of the
limelight can use “low visibility” to their advantage. By
being hard to get and booked in advance, you will create a
perception of your value that will keep you in as much work
as you desire. Getting started may take time and effort
beyond that of someone else who has a much higher profile.
As long as the quality and value of your work is high,
you’ll get more loyal customers that won’t stray. You’ll be
the big fish in a small pond. Making the move into other
areas of the IM marketplace can be easier if you are not
highly identified with one, particular niche, too.
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